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It took me five minutes before I noticed…
Yes, it is. A search bar for Google Reader!
Let me tell you - I can’t count the times I’ve thought “Where did I see that? I’ll just search fo….Oh yeah, I’m using the only Google product that doesn’t do search!”
There’s a lesson in there, but it’s not what you think…
It has to do with a little Mexican joint just down the street from me. (How’s that for a segue?)
Every Friday for two years, I’ve eaten there. When they see us coming they start stocking the table with queso & Dos Equis. But about a month ago I noticed something…
Some of the people there had food that I didn’t recognize. We’re talking crazy seafood affairs served in giant margarita glasses. Suddenly my little enchilada doesn’t seem so special.
Why don’t I have what they have? Why don’t I even know what it is? There’s nothing like it on the menu!
But get this - this restaurant has a secret menu! A SECRET MENU!
Do you think I waited until next Friday? Hell no, I had to go back on MONDAY to see what this was all about.
And when I asked my waiter, he said: “We’re happy to make something special for you. But don’t tell anyone else.”
Now that’s just masterful salesmanship.
They’re making a killing with their secret menu. They’re making people crazy to buy what they’re selling. And all it’s based on an idea that’s so simple it could be a mantra.
Don’t give people what they want. And then give it to them.
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