Little White Lies

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Have you ever noticed - the little white lies that marketers tell us, have a funny way of backfiring.

When I see this:

I KNOW that I’m about to talk with a corporate drone reading a script (probably with an Indian accent).

And was anyone really surprised when Andy blew the lid off of the software awards scam?

If you’re telling little white lies like these, you may think that you sound important. But in fact, you’re putting up barriers between yourself and your customers.

Instead of trying to impress me, why not talk with me? Instead of trying to act big, why not be comfortable with being small?