How to optimize your lead-generation landing pages

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If you want to get more leads from your landing pages, John Miller has a great list of tips. (original article)

My favorite is #8:

8. Have Reasons to Give Valid Info

After conversion, don’t just hand the offer to the prospect – email it to them. This is a great trick to ensure that you get a valid email address. Also, be sure to place a link to your privacy statement near to where you ask for their info.