Entries Tagged 'Web Design' ↓

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Michel Fortin, copywriter extraordinarie explains a simple javascript trick to make your sales letters interactive.

Using a form, you ask the user what want, and then show them only the relevant material. There don’t seem to be any statistics measuring its effectiveness, but might be worth trying.

And if you’d rather not code the javascript yourself, this product will do it for you.

I was working on the color scheme for my new live chat application today, when I realized - a lot of developers are afraid of color. Well - I’m going to share a trick of mine that might help you out.

To get started, we need a website to be our…inspiration. The important thing here is that the site has a color scheme that you think is harmonious. I like Campaign Monitor, so we’ll use it.

As you can see, I’ve made a chart off to the side, with the colors ranked from most to least prevalent.

But I’m not sure I want blue. StepLively is a live chat application for online sales. To me, this means connecting with people, building relationships. Real warm fuzzy stuff. So I want a warm color scheme.

Woah! Where’s that come from?

The secret is the Hue/Saturation control. Any photo editing program should have one.

It lets you change the colors in your image while retaining the relationships between them. The result? A color scheme that just works, in whatever hue you like.

Now that you know the secret, you can have all sorts of fun making color schemes. It’s simple, I know, but it’s a surprisingly good way to find color ideas.

My ideas still need some refinement. I’d like to make it more subtle, and add a 6th or 7th supporting color. But I do know that we’re definitely on the right track.

Here’s a few more for you…